Apple Computers, Inc. (NYSE:AAPL) shares set new highs today after moving up $7.10, or 8.31%, to close at $92.57. The move was driven by the company's introduction of its much-anticipated iPhone device, which will be able to play music and take pictures, among other things. Investors are hoping that this new device will be able to disrupt the cell phone market in the same way that the iPod has dominated the MP3 player market shortly after its introduction. Moreover, the device's ties to several other key Apple services - most notably its iTunes music service - could help boost earnings in other areas. Jobs, not adverse to a little hyperbole, boldly stated, "We are all born with the ultimate pointing device - our fingers - and iPhone uses them to create the most revolutionary user interface since the mouse" calling the new device "revolutionary and magical". While the device won't be available in the states until June, the company did reveal their pricing at $499 for the 4gb model and $599 for the 8gb model.

The company also announced that it would be changing its name from "Apple Computers, Inc" to a much simpler "Apple, Inc", marking its move from strictly computers to consumer electronics.

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