Dell Computers
(NDAQ:DELL) shares moved up after the company announced that it would
begin selling two two Dimension desktop models in 3,000 WalMart stores
in the U.S., Canada and Puerto Rico beginning on June 10th.
The
news marks the end of Dell's signature direct-sales policy that marked
its success for the past decade. Michael Dell, the company's founder
and CEO, noted that direct model has been a revolution, not a religion.
The move towards retailing some of its computers is only the "first
step" in a larger strategy to help the ailing computer maker to turn
itself around.
The change also marks one of the more dramatic
changes by founder Michael Dell after he took the reins from former CEO
Kevin Rollins who oversaw declining sales and margins. Many analysts
and investors are hoping that this move will help the company improve
its sales and bolster its earnings. Whether or not this strategy will
succeed remains to be seen; however, such a dramatic move definitely
makes DELL a stock
worth watching!
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