Kraft Foods
(NYSE:KFT) shares moved up yesterday on news that billionaire investor
Nelson Peltz took a 3 percent stake in the company. Shareholders and
analysts had long been speculating that an activist investor could get
involved with the company and force it to institute a massive share
buyback, revive its first tier brands and sell or spin-off its second
tier brands.
Nelson Peltz is well known for his past work with
companies like Wendy's, whose shareholders experienced a more than 50%
rise in value since his first involvement. Most of his larger prior
deals have been in the restaurant and food business as well, adding to
the probability that his Kraft involvement isn't simply putting money
away for the kids!
So, what are his plans? Well, many analysts
and investors expect the activist investor to first leverage up since
it has debt amounting to less than two times EBITDA. Secondly, Peltz
will likely demand that the company sell off its second tier brands in
order to focus on reviving its best in class. These brands could
include Post cereals and Maxwell House. And finally, he will likely
boost spending in frozen foods and cheese in order to strengthen the
company's two best product lines.
Combined, this is all good
news for investors - but the timing couldn't have been worse for Peltz.
The activist investor was not required to disclose his stake until it
reached more than 5 percent of the company - this leak reportedly
angered him. Now that investors know what he's likely up to, it may
become much more expensive for him to purchase shares. Regardless, this
is definitely a stock
worth watching!
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