Google Inc.
(NDAQ:GOOG) announced a stake in Chinese social networking company
Tianya.cn. The size of the transaction and stake were not disclosed,
but the move underscores the difficulties that the three Internet
giants (Microsoft, Google, and Yahoo) are facing when entering foreign
markets - particularly China. Shareholders are hoping that this move
will help give Google a foothold it what could become one of the
world's largest markets.
Currently, Baidu has an insurmountable
lead on Google and the rest of the US search providers when it comes to
pure search. The Chinese internet giant has over 57% of the market
while Google stands with just 21% as of last year. As a result, it
appears that Google and other US companies are targeting other sectors,
like social networking, video games, and more.
Just how big is
this market? Well, currently there are around 162 million Internet
users in China with only about 12% of the population using it. This
number is expected to swell to 70% by 2010 where they are expected to
surpass the number of US users. Consequently, investors should be
watching closely for opportunities to invest in Chinese internet
companies that could become buyout targets as well as those like Baidu
that have a strangle-hold on the market.
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