Microsoft Corporation (NDAQ:MSFT) reportedly beat out
Google
(NDAQ:GOOG) in securing a minority stake in social networking giant
Facebook. The software maker agreed to invest $240 million for a
minority stake that values the site at $15 billion. The two companies
also expanded their existing advertising agreement.
The
agreement comes after substantial lobbying by both Microsoft and Google
for a prized stake in the very closely held Facebook. The company will
use Microsoft's existing advertising platforms in order to handle deals
in new markets as well as the U.S. market. The software maker recently
scaled up its technology investment and owns several new technologies
aimed at brokering advertising over the web.
There is some
concern that the valuation of Facebook is far to great to justify;
however, it is important to remember that Microsoft is only buying a
stake - not the whole company. Microsoft may be willing to overpay for
a variety of reasons - chiefly, the commercial implications of a
relationship with the social networking giant. Others believe that
Facebook may go the way of Friendster who went bust due to difficulties
monetizing its audience.
In the end, this is good news for
Microsoft shareholders as it is a deal with one of the fastest growing
and largest social networks in the world. This makes MSFT a stock
worth watching!
Related Companies
Yahoo Inc. (YHOO)
Google Inc. (GOOG)
Apple Inc. (AAPL)