Kraft Foods
(NYSE:KFT) bowed to activist pressure last week by appointing two
Peltz-approved directors to the company's board. The move follows
pressure from the activist to spin-off the company's Post cereals and
Maxwell House Coffee divisions to unlock shareholder value. Shares rose
marginally on the news as shareholder are hoping that such initiatives
now take hold.
Kraft reached an agreement to appoint two new
directors to the company's board in exchange for a "standstill
agreement" that prevents Peltz from publicly criticizing management or
the growth strategy of the company for the next two years. The activist
also gave up any rights to solicit proxies and agreed to vote for incumbent directors during the next election.
"We see the
agreement as a pragmatic path forward for Kraft," said a spokeswoman.
"Kraft adds two directors, Trian pledges support for our board, and the
agreement clarifies our relationship with Trian."
Peltz has been
targeting the food industries recently, targeting not only craft but
also Cadbury Schwapps. The activist investor is known for sending
whitepapers to the company documenting his reasoning for certain
actions. And while his plans for Kraft were never made public, there
was a lot of speculation that the plan called for a spin-off of two key
business segments.
In the end, this is good news for
shareholders as it means Peltz's plan will likely receive serious
consideration. If implemented, we can assume that it will result in
substantial value being unlocked for shareholders in the long-term.
Combined, these factors make KFT a stock
worth watching closely!
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