Tuesday, December 04, 2007
Ford Motor Company (NYSE:F) shares moved up marginally after a fall Monday after the company announced the first positive sales trend after 12 straight months of decline. The automaker saw the greatest success from its redesigned Ford Escape, Ford Taurus X, and Mercury Mariner vehicles, which saw sales increase 199% compared with a year ago. Meanwhile, the new hybrid vehicles hit November sales records.

Ford also issued guidance in that was unchanged. In the first quarter of 2008, the company said it plans to produce 685,000 vehicles in North America compared to 740,000 during the first quarter of 2007. Sales for the fourth quarter of 2007, however, are expected to be unchanged from previous plans. This news surprised many industry analysts who had expected the company to announce results in line with other automakers who have been struggling with sales.

Ford also announced yesterday that a judge accepted the company’s deal to settle class action lawsuits on behalf of about 800,000 Ford Explorer owners whose vehicles low value because of their perceived rollover dangers. The settlement involves a payment of a $500 voucher to buy new Explorers or $300 vouchers to buy other Ford vehicles. This lawsuit has been in the works for several years and a settlement of the suit may remove a cloud that has been hovering over the company’s head for some time.

In the end, Ford appears to be on a turnaround track with sales starting to increase and a significant lawsuit under control. Combined, these factors make F a stock worth watching closely!

Related Companies
General Motors Company (GM)
Toyota Motors Corporation (TM)
Honda Motors Co. (HMC)

12/4/2007 3:05:15 PM UTC  #    Comments [0]  |  Trackback