
Nokia Corporation
(NYSE: NOK) shares rose over eight percent today after the company
announced spectacular earnings that beat Wall Street estimates. The
mobile device maker reported fourth quarter revenues of 15.7 billion
Euros versus a consensus of 14.9 billion on sales of 133.5 million
mobile devices, up 27% year-over-year and 20% from last quarter. The
company also said that it expects a normal seasonal decline in the
first quarter, but plans to maintain market share and expand over the
next year.
Many investors were shocked by these strong earnings following the poor results posted yesterday by Motorola, Inc.
(NYSE: MOT). Nokia showed the opposite story with excellent growth
driven by market share gains in Latin America, Europe and Asia Pacific.
The company’s mobile phone margins were also at an all-time high at a
time when many believe Motorola may cut their prices in order to
compete. Earnings estimates for Nokia are expected to be lifted by 5 to
10 percent following this news.
This news is devastating to Motorola shareholders hit with poor
earnings just days ago. It is now clear that Motorola’s decline was not
the result of an industry slowdown but rather of another decline in
market share that could hurt the company. More, the planned
price-cutting measures would clearly hurt Motorola more than Nokia
given the latter’s strong and improving margins on its mobile phones.
Motorola also faces an uphill battle in foreign markets that it has
relied on in the past to drive growth.
Nokia does have a little to worry about, however, with the threat of
price-cutting. The cellular industry has relied solely on added
features, more minutes and other benefits to attract customers rather
than pure price-cutting. If Motorola decides that it is the only hope
to recover, Nokia and other may have to follow suit. This could spark a
price war that could kill margins and hurt all companies involved.
Alternatively, if Nokia decides to stay out, they could lose
substantial market share.
In the end, this is great news for Nokia and bad news for Motorola.
It will be interesting to see how this story plays out over the next
few months, but Motorola will need a substantial number of changes in
order to turn themselves around in the face of such strong competition.
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