The New York Times Company (NYSE:NYT) moved down marginally today after reporting April sales 2.2 percent lower on weakness in all of its print media groups. Ad revenues dropped 3.6 percent from $203.4 million to $196 million while total revenues dropped from $303.2 million to $203.4 million. Analysts and investors continue to attribute the drop to an overall decline in the print advertising market as more and more users turn to online sources for their news and information.

This thesis is confirmed when we look at the company's internet sales, which climbed 15.6 percent in all three groups. Moreover, it's About.com segment saw its ad revenues soar 26.6% to $187.1 million. It is worth noting, however, that even these growth rates are much lower than other large web properties. The NYT has the 11th largest presence on the web and if it does not quickly act to extract more revenue and greater growth figures, it may fall behind in that arena too.

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