Wednesday, January 03, 2007
MIVA, Inc. (NDAQ:MIVA) announced a deal with Google Inc. (NDAQ:GOOG) today in an 8-K filing with the SEC. The search marketing company said it reached an agreement with Google on December 28th in which they agreed to exclusively utilize Google’s WebSearch and AdSense Services for approved websites and applications. MIVA is well known for the search engine marketing, pay-per-click service, e-commerce offerings, and whitelabel toolbars. This new agreement with Google replaces an existing one with Yahoo! Inc. (NDAQ:YHOO), which will be terminated on January 27th. Although no specific financial details were disclosed in the 8-K filing, the deal presumably offers better terms than the Yahoo! deal. MIVA's stock rose $0.42, or 11.8%, to $3.80 on high volume today after the 8-K filing was released.

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