Friday, November 16, 2007
E*Trade Financial (NYSE:ETFC) shares dropped marginally today after reports surfaced that the company may be looking to accept a cash infusion or sell itself to a competitor after a 60% cut in its market capitalization. The drop was fueled by analyst reports that there could be a run on deposits at E*Trade's bank, which reported a drop in the value of its mortgage holdings last week.

So, is E*Trade a value play at this point? Well, a cash infusion would likely increase investor confidence after the company's market cap fell to just $2.28 billion from $10.9 billion just a few weeks earlier. However, diluting the equity base might cause some issues with shareholders who have already seen a steep decline in the value of their holdings.

Meanwhile, a buyout may be the better option. The most likely suitor would be TD Ameritrade (NYSE:AMTD) and there would be plenty of benefits for the two firms as customer accounts could be transferred at almost no cost. Additionally, the long-term savings of such a combination would be over $600 million annually. In effect, this would make the deal pay for itself after five years or so.

In the end, this deal is great news for shareholders who stand to benefit from any such transaction. The brokerage also noted yesterday that it was not in any danger of default and would not face a cash crunch. Combined, these factors could mean a potential value play in the future.

Related Companies
TD Ameritrade Holding (AMTD)
Empire Financial Holding (EFH)
TradeStation Group (TRAD)

11/16/2007 7:11:01 PM UTC  #    Comments [0]  |  Trackback
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