Riviera Holdings (AMEX:RIV) shares jumped earlier this week after the Las Vegas-based company announced that it had began to receive bids in connection with its sale process. The process comes after activist shareholders had pressured the company via a proxy solicitation to take actions to unlock shareholder value.

Currently, a $30 per share offer from a group led by Ian Bruce Eichner and Dune Capital Management is the best bid but there are many other potential bidders. In fact, Flag Luxury - the hedge fund that previously pushed for a sale - said yesterday that their group is currently considering all of its options, which may include making a higher offer than the $30 per share expression of interest that the board announced on May 11th.

Many shareholders are hoping that Flag Luxury will utilize their existing position as largest shareholder as leverage to make a higher bid for the company. Ideally, this could spark a bidding war that could propel the stock significantly higher than $30 per share. And given the M&A in the gaming sector by private equity not so long ago, this may be a strong possibility. Regardless, this is certainly a stock worth keeping an eye on!

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