Google Inc.
(NDAQ:GOOG) is rumored to be developing its own social network to
compete directly against Facebook just days after losing its bid for a
piece of the pie, according to TechCrunch. The new social networking
platform will reportedly allow developers to build applications and
focus on the U.S. marketplace as opposed to the foreign users attracted
by its Orkut project.
The new project, code named Maka-Maka, is
Google's attempt to build a social layer across all of its
applications. The tech giant is reportedly planning to unveil this
project in stages beginning in November. The new project is being built
to combine all of Google's apps and services, which many people already
use. Contacts are in Gmail, feeds are in Google Reader, IM buddies are
in Gtalk, upcoming events are in Google Calendar, and even search
history.
Google, however, has had problems converting its past
projects into sustainable businesses. Its search business continues to
be its largest by a long shot while adoption to Gmail, Gtalk and other
new services has been somewhat slow. And let's not forget Google's
existing foray into social networking through its Orkut network. This
has been wildly successful outside of the states with over 24 million
users but failed to penetrate the US market other than 500,000 users.
Social
networking sites like Facebook have also experienced problems
converting pageviews into profits. It turns out that these users tend
to click ads far less than traditional web properties, making them
substantially less valuable unless companies can figure out how to get
money through more traditional methods.
In the end, this is
good news for shareholders if Google can actually convert this into a
profitable network for ads. Otherwise, this project could simply be
another capital intensive spend for Google's shareholders who have
already forked out countless dollars towards other projects.
Regardless, GOOG is definitely going to be
in the spotlight ahead of this project release.
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