
Fund.com Inc.
(OTC: FNDM) set a new world record yesterday after it purchased the
domain Funds.com for $9,999,950 in an all-cash transaction, according
to an 8-K filing
with the SEC. FST Limited decided to part with the domain and
associated intellectual property in an purchase agreement dated October
1st of last year, which broke the record previously held by
Business.com, which was sold for $7.5 million in 1999. So, what does
Fund.com Inc. have planned for this new domain?
According to their 10-K filing
with the SEC, Fund.com said that its new web presence will provide
customers with free information about investment funds including
original, aggregated and community selected articles about the fund
industry, statistics on fund performance and other fund-specific
detail. The objective is to establish Fund.com as a source of
information for individual investors regarding investment funds,
including mutual funds, hedge funds, money market funds, exchange
traded funds, closed-end funds, commodity funds and other types of
pooled investment vehicles.
What does this mean for investors? Fund.com plans to monetize the
web property via online advertising, lead generation and referral fees.
One of their subsidiaries, Fund.com Managed Products Inc., will also
research and develop intellectual property in the form of fund
investment indexes and related index-linked investment products and
license these to third parties in consideration for recurring license
fees paid to them based on a fixed percentage of assets managed by such
their parties using their index-linked investment products.
Who will use this service? Fund.com believes that their target
market is a multi-trillion dollar industry as reported by the
Investment Company Institute (ICI). Hundreds of billions of dollars
flow in and out of funds that receive money from individuals and
investment firms. Fund.com believes that third party distribution of
funds has largely been undertaken by financial advisors with
traditional marketing channels, including in-person client meetings
with brokers, so these are all marketing efforts that could be
augmented with Funds.com.
In the end, the success of Funds.com remains to be seen after the
record-breaking purchase. Regardless, this is definitely a stock that
is worth watching over the next few months!
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