Honeywell International Inc. (NYSE: HON) announced an agreement to purchase personal protective equipment manufacturer Norcross Safety Products LLC for $1.2 billion from Odyssey Investment Partners.
Honeywell is the world's largest manufacturer of cockpit displays but also provides products ranging from security technologies for buildings to specialty chemicals. Last year, the company had net income of $2.4 billion on revenue of nearly $35 billion.
Norcross makes safety equipment for "the fire service, utility and general industrial worker segments" and had approximately $609 million in revenue last year according to the press release on the deal.
"With more than 100 years of industry experience, best-in-class solutions and trusted brands, and a strong management team with exceptional talent and depth, Norcross is a globally recognized industry leader that will bolster our offerings to our customers in key Life Safety segments," Honeywell CEO Roger Fradin said.
President of Honeywell Life Safety Mark Levy highlighted the logic of the deal, "This acquisition creates an exciting adjacency for Honeywell Life Safety -- especially our Fire Systems and Gas Detection businesses, which share common distribution channels with Norcross. We expect strong sales synergies across Honeywell businesses and opportunities to add value to Norcross products with Honeywell electronic gas sensors, fire detection and advanced fiber material technologies."
The obvious question, given that Norcross seems an excellent fit, is did Honeywell pay a good price for the company? Norcross is currently held primarily by Odyssey Investment Partners, a private equity firm, which frankly means almost no material financial data for Norcross is publicly available to analyze. Private equity firms can invest in companies traded on stock exchanges – which means they have to file legally required financial documents – but often instead purchase equity stakes in private companies or take public companies private.
This strategy allows private equity firms to be freed from answering to Boards of Directors and company shareholders in the management decisions of companies they own but it also makes private equity firm performance, and the performance of their respective companies, very difficult to track. Honeywell certainly had access to Norcross' financial data while formulating this deal, but for now all that can be said for certain is the synergies of the purchase are obvious but the fairness of the price is not.
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